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MLT Newsletter

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July 1999

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Headlines

1
1 Kg Flat Ziploc Pack makes things easy
2
MLT Japan Inc. is formed
3
Rosie, Rocky, Rocky Jr., available at Kinokuniya
4
Amy's Kitchen is available in Tokyo/Yokohama
5
Natural Pork from Eastern Canada

 


1 1 Kg Flat Ziploc Pack makes things easy

Thanks to Petaluma Poultry Processor's understanding on the local market needs in Japan which are a little bit or somewhat different from the U.S., we are happy to announce that a new packaging of "1 Kg Flat Ziploc Pack" will soon be available in Japan market. The new package is a size of A4 paper with "flat shape" like a notebook but it has a total of 1 kg of Petaluma chickens inside. It has a variety of useful points which makes consumers easy to handle and cook. Whilst a photo of the new packaged Petaluma product will be coming soon, we believe that this new arrangement will surely promote our sales as it makes things easy because;

- a A4 note-sized with long zipper package is so easy to unzip,
- a flat frozen meat with a total of 5-6 pieces is easy to break and separate,
- to take one or two pieces out and "zip", then put into freezer back
- one piece is about 200 kg each suitable to your cooking needs

 

2
MLT Japan Inc. is formed and support Online Shopping program in Japan

We are very happy to announce that MLT Japan Inc. was formed and the company is expected to start its operation sometime early August 1999. The reason of this new setup in Japan by MLT International, Inc. is to strengthen our business activities in our prime market, Japan. Although a theme of "organic" in the food industry in Japan may not necessarily be as dominant as we experience here in U.S. today, but we feel that it is a matter of time. The issue of "genuine certified organic food", we believe, becomes a key issue in Japan since consumer's awareness and interest on "healthiness, freshness and safety on food" is same anywhere. To support our sales promotion program, MLT Japan, Inc. is responsible to monitor and manage its "Online Shopping" service over this web site that is now under construction. The MLT's net shop is expected to open sometime in coming August subject to deliveries available in Japan only.

 


3 Rosie, Rocky, Rocky Jr., all available at Kinokuniya(a report from Tokyo)

A demo sales of Petaluma's organic products by Kakiuchi was made during the weekend of July 17-18 at the most reputable quality supermart in uptown, the area called Todoroki in Setagaya, a western part of Tokyo. The Petaluma corner(shown in the center photo) has a large chilled freezer where customers can check what are available inside packages. There was another freezer(not shown) having deep-frozen chickens from Petaluma including a whole chicken of Rosie. A variety of packages as minced, boneless leg, leg with bones, braised with lemon flavor etc. was available to customers visiting the store. There was a sample tasting experience which has a barbecue chicken at the corner. The tasty and healthy organic chickens attracted many visiting customers who may possibly repeat its purchase if they once "tasted" Petaluma at home. The price tags are also very inviting as they are competitive to the local free-range but non-organic chickens which are priced rather higher than Petaluma. During the two days, a handsome sales, according to Kinokuniya, was made.

(KINOKUNIYA at Todoroki; for more photos, click here)

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4 Amy's Kitchen's pizza is available in Tokyo/Yokohama

After several months of sample testings by Kakiuchi Co., "Amy's Pizza Selections" will soon be available at the prime local stores in Tokyo and Yokohama. Both food stores are famous of its high quality foods with international flavor. "Seijo Ishii" and "Yokohama Union" are the stores now starting to sell Amy's organic pizza. The following items are expected to be placed;

CHEESE PIZZA 13 OZ, ROASTED VEGETABLE PIZZA 12 OZ, SPINACH PIIZZA 14 OZ, PESTO PIZZA 13 OZ, SOY CHEESE PIZZA 13 OZ

A list below is Amy's articles which appeared in our past newsletters;

Amy's introduction, please click here
Amy's in newspaper & magazine, please click here

 


5 Natural Pork from Eastern Canada

(by the courtesy of du Breton from its website at www.dubreton.com)

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Leader in the pork processing industry, Les Viandes du Breton produces, processes, and distributes superior-quality cuts of pork. Les Viandes du Breton operates its own slaughterhouse, equipped with state-of-the-art equipment, and processes over 600,000 pigs annually.

100% Pure Meat!


Nowadays, people are more and more preoccupied by their health, which implicity includes their diet. Aware of this fact, Les Viandes du Breton has developed and markets a one-of-a-kind product, called SPF Pork. Meat sold as SPF meat comes from animals bred in disease-free herds without the use of any medication whatsoever. Such farming practices produce a supply of pure, superior quality meat.

For further details, please visit du Breton's web site: click here

 
Other Information

(Employment)

Position Available

MLT Trade International Inc. requires services of controller with at least 5 years of experience in financial or business affairs management as it relates to the export of food/ marine/ agricultural products to Japan. Will direct & coordinate financial & business procedures & sales activities. Will liaison w/Japanese corporate investors. Fluency in Japanese prefered.


(Notes from the Editor: July 1999)

During the month of July, MLT continued its expansion program in marketing for the sales of Petaluma products which eventually receives a handsome recognition by consumers in addition to the existing clients such as hotels and restaurants. The superb quality of chicken meat with its tasty natural flavor attract many people. In addition, with an aggressive sales campagin by Kakiuchi, there are a number of new developments in marketing of Petaluma chickens in Japan.

In order to meet such local needs where a size of freezer is smaller, eating and cooking habits are somewhat different from California, we decided to adopt a smaller sized, easy to use package to accommodate Petaluma chicken. It is "1 Kg Flat Ziploc Pack" that is specially prepared for Japan export. We believe that this kind of new arrangement will strengthen our Petaluma's position today and tomorrow.

For the staff in MLT International Inc., a company based in California, this month July 1999 becomes one of the memorable moment since we have formed a new subsidiary in Japan, the prime market of our business activities. With our new office in Tokyo, it will facilitate MLT's business programs in a timely and satisfactory manner in responding to the needs of our partners and, most importantly, of our valuable customers.

MLT continues its efforts to keep updates on relative business information about the industry and hopes to bring readers with more valuable and interesting information. We target all our time and effort to "organic" foods so as to keep our eyes on "healthiness, freshness, cleanness" of our quality life today. And we always appreciate your support and welcome your comments and suggestions, thank you.


(Back issues)

-June 1999
-May 1999
-April 1999
-March 1999

-January 1999
-December 1998

-November 1998
-October 1998
-September 1998
-July 1998


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